How can you spread a social message while creating an ad for a soap? Incorporating a social message in an ad is quite tricky and demands a really creative mind.
It’s very easy to show soap makes your skin glow or soft or in Indian context fairer. But a socially relevant message through a soap?
Lifebuoy’s ‘hygiene for all’ ad accomplishes it beautifully. A kid gets up in the morning and after scrutinizing his streets and neighborhood, he gets into action. Watching him, cleaning the surroundings, other kids join him too. A woman shows apprehension about hygiene, but a mother confidently replies, �Koi dar nahi.�
The team effort bear fruit and the streets become clean. Now the kids are having an open air bath and a mother gives the Lifebuoy soap to the protagonist kid.
Apart from following AIDA Model, this ad conveys a strong message. What happens with this kind of ads is, people forget the product name, but remember the social message. Here, you don’t forget the brand name in the hub of activities.
Lifebuoy is 110-years old brand and their people constantly reposition this brand and keep on increasing their products life cycle.
Are you planning to try your hands on this field….Lifeboy ads seems giving a message (clean ur community) I think…
No, Tarun, I am not planning to go in advertising. Yes, you are right. It delivers the same message you have said.
Exactly Tarun’s thoughts here, although I guess I already have your answer 🙂
Lots of Ad sense happening.
One of fav. topic.
I like Ads more
Sudipta, i want to read more post on your blog. But I can understand that nayi jagah aur naye log aur sab kuch naya. But store it in your god given hard disk and write later. I am sure you will come out with pretty interesting posts.
Paavani, you too are writing so few posts at your blog. But thanks for dropping by. Hope you are well now.
🙂
The article is so nice that I love it .