Mahatma Gandhi (Image Source: ajaygoel.in)
How can the person standing in the above picture can be a model for a product costing around Rs. 12 lakhs? How can this person compete with the iron pumping, gym totting, six pack abs flouting super cool dudes? Why can’t the Harvard or Wharton MBA ad gurus think of a supermodel or super rich dues from their world to sold their pen and earn profit?
“In the run-up to the Mahatma’s 140th birth anniversary, Mont Blanc International designed a luxury fountain pen to commemorate the Dandi March. Launched on September 29, the limited edition consists of 241 pens costing Rs 11.39 lakh each. Crafted in solid white gold, it bears a sketch of Gandhiji on the nib, apart from carrying his signature. Each piece is accompanied by saffron-coloured ink, a booklet of Bapu‘s quotes and an eight-metre long golden thread that, when wound around the pen, resembles the spindle of the spinning wheel. Another version consists of 3,000 fountain pens and as many roller pens, each costing between Rs 1.47 lakh and Rs 1.67 lakh”.
On 2nd October, the birthday of Mohandas Karamchand Gandhi and India’s ex-PM Lal Bahadur Shastri (he is not THAT profitable), the people saw this billboard adorning their roads.
Billboard of Mahatma Gandhi and Mont Balnc pen in New Delhi (Image Source: newsday.com )
Why corporate giants have to need 2nd October and Mahatma Gandhi as their model to earn profit? Why not they hang someone’s picture who was born with silver, no, no, with platinum spoon and enjoyed all the luxuries of life? Didn’t have to toil for a day in his life and had everything at his disposal. Why not celebrate his birthday and launch a pen to mark his birth anniversary? I don’t think the person shown in the picture had gone to a men’s beauty parlor or gym even for an hour in his life? In fact, I remember, in South Africa once a white barber refused to cut his hair! i don’t know why people don’t leave Mahatma alone. He is very different from what we are seeking today in life and no one’s ideal. Its high time that we leave him in peace which he deserve.